Earlier today, PWInsider broke the news that AEW Executive Vice President Cody Rhodes filed WCW trademarks. More specifically, he applied to trademark “SuperBrawl” and “Slamboree.” For fans of World Championship Wrestling, these names will be familiar, as they were among the well-known pay-per-view events that said promotion ran. These events ran from the early-to-mid 1990s up until the early 2000s before WCW folded in 2001.
These weren’t the only WCW or classic wrestling names that Rhodes filed trademarks for, either. Only a few days ago, Dave Meltzer of the Wrestling Observer revealed that Cody owned the trademark for his father’s ring name, “Dusty Rhodes.” Earlier than that, Rhodes went on something of a trademark binge. In March, PWInsider reported that he filed for other WCW-related trademarks. These included “Bunkhouse Stampede” and “Bash at the Beach.” The latter would become an AEW live event name.
News as to how AEW will utilize “Slamboree” and “SuperBrawl” remains to be seen. That said, it’s fair to expect that the promotion will hold events with these classic names in place.
While wrestling fans often believe that the most important goal of a company is to hire talent and create compelling shows, various business aspects shouldn’t be ignored. AEW’s acquisition of various trademarks is proof of this. I’m especially interested in seeing how Cody uses his father’s name now that he owns the trademark. While I don’t believe that he will go by “Rhodes” on AEW television, I can see the aforementioned trademark being used for other projects. As far as “SuperBrawl” and “Slamboree” are concerned, as said earlier, they’re most likely to be used for events down the road. Now that “Bash at the Beach” has been confirmed for this purpose, we are likely to see more AEW events inspired by WCW entities down the road. For fans of old-school wrestling, this should, at the very least, put smiles on faces.