The modus vivendi of the day was going big; go National or lick your wounds and fold your tent for good. But unfortunately, very few had the backbone nor backing to go that route.
While many were called, few were chosen. Finally, a New York-based impresario with no prior background in the wrestling business by the name of Herb Abrams pitched an idea to Sports Channel America.
A new promotion named the Universal Wrestling Federation (UWF) which would be a blend of old-time Wrestling spiced up with a side of Hollywood glitz.
The game plan, while lofty, did not have anything close to the sought as a result. Abrams did not hesitate to sign some of the most recognizable names in the sport who were free agents after being let go by the three major feds of the day,